Before launching their venture, Sachin and Binny Bansal were engineers at a global tech firm. They were passionate about changing how Indians shopped online. Early criticism said competing with international giants would be impossible. But they built strong tech infrastructure, deep customer insight, and a fulfillment network that moved goods across India fast. As demand soared, their company became one of the country’s largest marketplaces. Their story shows that engineering excellence and understanding local needs can challenge even the fiercest competitors.