Nithin Kamath was a trader frustrated with high brokerage fees and opaque systems when he founded Zerodha in Bengaluru. Investors weren’t convinced that a discount brokerage model would take off in India, and early growth was slow. Kamath focused on transparency, easy tools, and educating traders, slowly building trust among retail investors. As word spread, Zerodha grew into India’s largest brokerage firm, fundamentally changing how Indians invest. His journey teaches that listening to customer pain points and building simple, honest solutions can disrupt even long‑established industries.
