Falguni Nayar was a managing director at a private equity firm when she saw Indians lacked access to beauty brands. At 50, she quit to launch Nykaa, facing doubts about a woman entering a male‑dominated space and an online beauty store in a low‑internet era. Nayar focused on curated selections, content, and education for customers. Once trust grew, Nykaa became a preferred destination for beauty products. Her story teaches that passion, deep consumer understanding, and confidence can break norms and build a beloved brand.
