Comparison structure
- Start with who each option is best for
- Use a criteria table with weighted factors
- Add practical scenarios and tradeoffs
- Conclude with next-step links to tools
Commercial Intent Layer
Comparison pages that help users choose confidently
Use this hub to map and publish side-by-side comparisons across products, plans, methods, or tools. Keep evaluation criteria transparent and link out to calculators and deep answer pages.
Best linking pattern
- Link every comparison to one calculator page
- Link to one answer page explaining a key criterion
- Link to one problem solver page for narrow use-cases
- Return links from those pages back to the comparison